DIAN YUDICIA

The rising tide of information has left many business executives disoriented and unable to act proactively. For example, the issue of rescheduling foreign debt has not yet resolved, there has been an issue that Asia will experience a second financial crisis. Just as the investment in the expansion of production facilities was approved, the market suddenly showed symptoms of sluggishness. While actively selling efforts are carried out, there are new competitors who enter with better product quality and cheaper prices to deal with chaotic situations like this, business executives need to equip themselves with strategic business analysis skills. What is meant is the ability to analyze various factors that lead to understanding, translating, and characterizing strategic issues that determine the survival of the company. Only when business executives know about strategic issues will they have a greater chance of succeeding in the competitive arena, during an increasingly violent information storm.